Sales and Marketing
Give your sales and marketing strategy the momentum it needs to turn your opportunities into lasting success.
Do you need to increase your sales or do you not know what means to use to better target your customers? You are in the right place. ACM Canada supports you in developing an effective marketing strategy and tactics that will propel your business to new heights. With 16 years of experience in the field, we know exactly what it takes to succeed. We design tailor-made strategies that perfectly align with your business objectives, maximizing your impact on the market. By working closely with you, we implement targeted actions that strengthen your visibility and boost your sales. With ACM Canada, every action counts, every result speaks.
The sales and marketing challenges we address
Increased competition, market saturation and the rapid evolution of digital technologies require companies to continually adapt. They must capture the attention of their audience and convert them into loyal customers. This implies:
understanding customer needs
and better targeting;
effective relationship management;
and the ability to identify new market segments before competitors.ACM Canada helps businesses navigate these challenges by offering tailor-made solutions for each situation.Another critical issue is the optimization of marketing and advertising budgets. Many companies invest without a clear vision of their return on investment. This leads to unnecessary expenses and under-optimization of Return on Investment (ROI).
Mastery of digital channels, such as SEO, SEM and social networks, has become essential to remain competitive. Creating effective sales funnels and optimizing websites is important to convert leads into customers by improving the user experience.
By working with us you will have:
- increasing your visibility: becoming a reference in your sector and attracting new customers;
- optimizing your brand image: creating a strong and coherent identity that reflects your values and your unique value proposition;
- improving your conversion rate: transforming your prospects into customers and retaining your existing customers.
- optimizing your marketing ROI: making informed marketing decisions using reliable data.
What does ACM offer?
Calling on an ACM Canada sales and marketing consultant means benefiting from in-depth expertise and an integrated approach that meets the specific needs of your business. ACM Canada fully understands business performance issues and knows that each company has unique objectives. Our consultants work in synergy with your teams to maximize the added value of your marketing and sales strategies.
The business diagnosis carried out by ACM Canada is a powerful tool that allows us to capture the specific needs of each client. This in-depth diagnosis reveals the strengths and weaknesses of your current strategy, while proposing personalized solutions. Our marketing and sales consultants support you in identifying your target audience, analyzing market trends, creating impactful marketing campaigns, and much more. With over 16 years of experience, ACM Canada has supported over of 4,500 SMEs in achieving their growth objectives. We design a tailor-made marketing and sales approach to keep your business competitive in their market.
Did you know that?
61% of Canadians have purchased a product based on a recommendation or promotion from an influencer
According to a study by Adobe, consumers are 27 times more likely to click on a video ad than on a banner ad.
Businesses that use a CRM see their sales increase by 29% on average
5 à 7x
Cost of acquiring new customers
The cost of acquiring a new customer is five to seven times higher than retaining an existing customer
Sales and marketing tools that our consultants can implement
ACM Canada offers a complete range of tools and methodologies to improve your sales and marketing performance.
Marketing strategy and plan
Our consultants work closely with you to design tailor-made action plans. We take into account current market trends and the behavior of your customers. Each strategy is tailored to maximize the impact of your marketing efforts, ensure consistent communication and strengthen your market presence.
CRM (Customer Relationship Management)
ACM Canada implements and optimizes CRM systems that centralize customer data and make it easier to track interactions. This allows increased personalization of your offers and better monitoring. This will result in better customer satisfaction and increased conversions.
Establishing sales funnels
Our consultants create and optimize sales funnels to maximize conversion at each stage. By identifying friction points and eliminating them, we help you turn leads into customers more effectively.
Website optimization
Your website is often the first point of contact with your potential customers. We improve the performance of your site using advanced SEO, UX/UI techniques with a smooth and engaging user experience. The goal is to increase traffic, improve conversion rates, and strengthen your brand’s image online.
Analysis of digital potential
We use tools like Google Analytics, Google Search Console, Ahrefs, and SEMrush to analyze current performance and which channels provide the best ROI. This analysis allows you to adjust your strategies to maximize the effectiveness of your marketing campaigns.
Target Setting
Your ideal clientele brings together the individuals most likely to be attracted to your offer. Our team supports you in the identification and analysis of these key segments. We develop precise personas to refine your communications and commercial proposals. This targeted approach optimizes the impact of your campaigns and boosts your conversions.
Identification of new services or market segments
We analyze the market to discover new service or segment opportunities to explore, giving you a competitive advantage. Through these niches, we help you expand your offering and reach new customers.
Establishment and optimization of the pricing structure
ACM Canada evaluates and adjusts your prices based on market analysis, costs and customer perception. This optimization aims to maximize your profit margins while remaining attractive to your customers.
Optimization of the marketing and advertising budget
Our consultants help you allocate your resources optimally through the most effective channels to achieve your goals. Through rigorous management and continuous analysis of performance and ROI, we ensure that every dollar spent brings maximum return on investment.
Optimize your sales and marketing to sustain your business
An optimized marketing and sales strategy ensures the sustainability and growth of your business. By truly understanding your customers with the right tools to reach them, you not only boost your sales. But, you also create lasting connections that build their loyalty. Optimizing sales processes and marketing strategies helps maximize your return on investment, minimize unnecessary costs, and position your business for long-term success.
Effective customer relationship management, combined with an agile marketing strategy, will transform your business into a key player in the market. Plus, when you invest wisely in innovative technologies, you ensure your business stays on the cutting edge. It will now be able to adapt to market changes and seize new opportunities.
Our team of HR experts
Carry out your online diagnosis to explore the strengths and areas for improvement in your financial management.
Sustained support that guides our clients towards achieving their goals.
What our customers say about ACM
Need advice from sales and marketing experts? Let's discuss ways we can contribute to your success.
Frequently asked questions about our sales and marketing services
- What are the advantages of using an HR consultant?
HR consultants provide specialized expertise that helps identify and resolve internal issues more effectively, improving overall business performance.
- How long does an HR consultation with ACM typically take?
The duration depends on the specific needs of the company and the complexity of the challenges to be addressed. ACM Canada offers flexible solutions tailored to every situation.
- What types of businesses can benefit from ACM Canada HR services?
ACM Canada specializes primarily in supporting SMEs.
- How do ACM Canada consultants assess a company’s specific needs?
ACM Canada always begins with a 360° global diagnosis, which allows for an in-depth analysis of each aspect of human resources management, in order to offer tailor-made solutions.
- How much does HR support cost?
The cost of support depends on your specific needs and the duration of the mission. Do not hesitate to request a consultation quote.
- How long does an HR consulting project take?
The duration of a project varies depending on the complexity of the issues to be addressed.
- What are the advantages of an HR diagnosis?
An HR diagnosis allows you to identify the strengths and weaknesses of your company in terms of human resources and to define a personalized action plan.
- What are the advantages of using an HR consultant?