Marketing and Sales Strategy for SMEs
Structure your growth, optimize your efforts, and boost your sales with personalized support. At ACM Canada, we combine strategy, execution, and human-centered guidance to deliver concrete solutions tailored to the realities of Quebec SMEs.
- Development of high-performing marketing plans
- Optimization of prospecting and sales organization
- SEO, Google Ads, and CRM integrated into your strategy
The Challenges SMEs Face Today
In a constantly evolving market, SMEs must overcome several obstacles to remain competitive. Lack of time, limited resources, and difficulties in structuring sales and marketing directly impact profitability.
Key issues :
- Identifying the right clients and converting them
- Maximizing the return on advertising efforts
- Structuring the offer and positioning
- Reducing time loss and commercial inefficiencies
Our Marketing and Sales Support
At ACM Canada, we offer an integrated approach that combines strategy, digital tools, and process structuring to maximize your results.
A- Commercial Strategy and Organization
- Clear marketing plan aligned with your goals and resources
- Structuring of prospecting and sales support
- Team organization and key role definition for greater efficiency
- Targeted coaching and individual support
- Establishment and optimization of pricing structure
- Identification of new services or market segments
B- Digital Marketing and Performance
- SEO audit and local positioning strategy
- Management of Google Ads and Meta Ads campaigns
- Website optimization (performance, UX, conversion)
- CRM/ERP integration and optimization for better lead tracking
- Sales funnel creation to improve conversion rates
- Analysis of digital potential (Google Analytics, GSC, SEMrush, Ahrefs)
- Definition of targets and creation of marketing personas
- Optimization of marketing and advertising budgets (ROI, channel, efficiency)
What You Gain with ACM Canada
- A clear strategy aligned with your business reality
- Organized, efficient, and more engaged teams
- Measurable return on investment (ROI)
- Alignment between marketing, sales, and technology tools
Some Numbers That Speak for Themselves
5 à 7x
Retaining a client costs 5 to 7 times less than acquiring a new one.
A Team of Experts by Your Side
Our consultants bring solid experience and a deep understanding of SME realities.
They Trust Us
Get a Personalized Marketing and Sales Diagnosis
Our free online diagnosis allows you to get an initial evaluation of your business’s overall performance. In about 10 minutes, you’ll receive a clear snapshot of how effectively your operations are managed.
This diagnosis covers three essential areas of your business:
- Sales and marketing
- Finances
- Human resources
The results will reveal your current performance level and highlight areas for improvement. It’s the first step toward building a structured, sustainable strategy.
Frequently Asked Questions About Our Services
- How long does it take to see results?
Typically, our clients notice positive effects within a few months, depending on their business’s maturity and the levers activated. - Do you work with SMEs in remote regions?
Yes. We support businesses across Quebec: Québec City, Saguenay, Montérégie, Laurentides, and more. - Do you offer team training?
Yes. Coaching and training are part of our support services.
Need a Custom Growth Strategy?
Let’s discuss your business reality and explore the right solutions to optimize your sales and marketing.